The Caring Employee- A Description

  Originally published on VitusVet.com. I spend a lot of my speaking and training time working with managers and practice owners teaching them how to be a good leader. This is certainly important. It struck me that even with good leaders, veterinary practices end up with some less than stellar staff members. Some come from poor hiring with little preparation and unclear expectations. But others have all the pieces in place and still get they get duds. It is easy to blame the business. Maybe the training wasn’t up to par. Maybe the systems were nonexistent. But maybe some people
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Who Are You? – The Brand Story

One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown cows. Not only do you show you are different, but you also reach only the people interested in purchasing purple cows.  Before you go painting your office purple keep in mind this is just a metaphor for being distinguishable from others in your same business. I think this is a daily struggle for many veterinary practices.  Anyone with the letters, DVM, after
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What Now? Walmart Finally Entered the Veterinary Market

I make no bones about it. I loathe going to Walmart and so does my husband. I don’t shop there and unless under the gun to find something that I can’t get any other place on earth I don’t go. But lots of other people do. Recently Pet IQ made the announcement that they will open pet care clinics in Walmart and plan on 1000 locations in the next year. I actually was invited to dinner with the people who are launching this group of practices and spent a great deal of time biting my tongue…. An unusual feat for
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