Who Are You? – The Brand Story

One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown cows. Not only do you show you are different, but you also reach only the people interested in purchasing purple cows.  Before you go painting your office purple keep in mind this is just a metaphor for being distinguishable from others in your same business. I think this is a daily struggle for many veterinary practices.  Anyone with the letters, DVM, after
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What Now? Walmart Finally Entered the Veterinary Market

I make no bones about it. I loathe going to Walmart and so does my husband. I don’t shop there and unless under the gun to find something that I can’t get any other place on earth I don’t go. But lots of other people do. Recently Pet IQ made the announcement that they will open pet care clinics in Walmart and plan on 1000 locations in the next year. I actually was invited to dinner with the people who are launching this group of practices and spent a great deal of time biting my tongue…. An unusual feat for
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Disruption and Other Painful Things

There is a door in my bathroom. Not hanging on the frame… It is sitting on the floor and leaning against the wall. There are tools in the hall and paintings in boxes. I have had plumbers, delivery men, electricians and insulation installers invade my home and made more trips to Lowe’s and Home Depot than I care to remember. Why? Because my husband is remodeling our house. This has been going on since December 1st and to be quite honest, it is really getting next to both of us. We are living in a state of disruption. Anytime we
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